Every demo you build in Dale starts with Pages. One page equals one topic, like "Lead Generation" or "Reporting." Each page holds your media for Important selections (longer, detailed) and Somewhat Important selections (shorter, minimal), plus attachments and CTA links. The best part: build a page once and reuse it across multiple demos. Update it in one place, and every demo stays current. Here's how to structure your Pages so you're never rebuilding the same content twice.
Linear Demos: How Prospects Personalize Their Own Demo
Description: A Linear Demo lets your viewer decide what matters to them. They mark each topic as Important, Somewhat Important, or Not Important, and Dale instantly builds a personalized demo showing only what's relevant. No more generic one-size-fits-all demos. Here's how to set one up, tag your topics, and let the demo tailor itself to every buyer who lands on it.
Branched Demos: One Demo, Every Industry and Role
Selling to banking, healthcare, and retail with the same demo? A Branched Demo uses a first-page router (industry or role selector) that sends each viewer down the right path. Banking prospects see banking topics and walkthroughs, retail sees retail. Build your Linear or Basic demos first, then link them into a branch. Here's the build order and setup so your personalization actually lands.
Walkthroughs and Engagement Heatmaps: See What Prospects Actually Explore
Walkthroughs are interactive, step-by-step product tours built from screenshots, with tooltips and highlighted areas on each step. But the real value is the heatmap: it shows which steps viewers lingered on, replayed, or checked. That's not just a nicer demo, it's intelligence on what your prospect cares about. Here's how to build a Walkthrough and read the engagement data it gives you.
Buying Intent Signals: Know What Every Prospect Wants Before You Call
This is what sets Dale apart. Every interaction generates intent data: which topics they marked Important, what media they watched, which buttons they clicked, where they lingered in a walkthrough. By the time your team follows up, you already know exactly what to lead with. Here's how to read these signals and turn them into sharper, faster sales conversations.
Replace Your "Schedule a Demo" Button With an Instant, Self-Serve Demo
The "Schedule a Demo" button loses buyers who want answers now. Swap it for a Dale demo embedded right on your site. Visitors get an instant, personalized demo, a prompt captures their details, and hot leads flow straight to your CRM. The funnel self-filters unqualified traffic, so your team only talks to buyers who've already qualified themselves. Here's how to set it up.